‘Return to The Source’ of Retail Innovation and Design with LIFE INSTYLE MELBOURNE

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Guest Post: If you were looking for a way to make sure that your business is the one everyone is talking about as their go-to buying destination, then attending Australia’s number one sourcing event, Life Instyle 4 – 7 August, at the Royal Exhibition Melbourne will certainly help. With access to all the latest innovative ideas and exclusive launches in homewares, giftware, apparel, accessories, lifestyle and children’s products, you can be sure that this is your only chance to See It First.

Australia’s only curated, boutique trade event committed to  groundbreaking  design, showcases stylish products  and incredible talent spread across over 600 known and loved Australian brands.  Returning to Melbourne, is The Conversation Series – workshops and panel discussions led by industry experts offering invaluable advice on everything from social media, visual representation, brand innovation, laws and regulations as well as in-store and visual merchandising.

This year’s theme of “Return to the Source”, delves deep into the origins of where products came from and how they were produced with emphasis on their raw form. The event highlights the significance of context when it comes to the items we use in our everyday lives and the greater impact it leaves on society.  This concept aims to connect retailers through the insight provided into the creative process of products by the suppliers themselves. Every piece of work has been painstakingly perfected to that designer’s standard of quality, and the story of creation to consumption is integral to understanding the context of a product in relation to its target market.

At the heart of Life Instyle, the event sets out to embrace different stages in the design process market, analysing be at the forefront of leading trends whilst celebrating a brand’s unique and fashionable flair.

Emerging Australia Designer Showcase

‘First Instyle’ is a curated design space for up-and-coming artists and designers specialising in lifestyle, home, baby or kids products, to showcase talents deserving of recognition.

All Things Style

‘Life Instyle’ connects retailers with talented suppliers, featuring both premium designers as well as newly sourced artists in the fields of fashion, accessories, homewares, giftwares and lifestyle products.

Stylish Little Ones

The ‘Kids Intyle’ space is devoted exclusively to the fashion and accessories of our mini-me’s, giving visitors access to some of Australia’s most unique and sophisticated childrenswear labels; because who said being a kid can’t be uber chic?

This experience over the course of four days directly unites buyers with suppliers on a personal level, in a networking environment with fellow creative individuals. Attendees are given the chance to engage in dialogue with fellow industry professionals as well as have access to innovative and exciting new products and brands.

WHAT: Life Instyle – Australia’s premium boutique trade event

WHEN: 4-7 August, 2016

WHERE: Royal Exhibition Building, Melbourne

COST: Free to register (TRADE ONLY – proof of business with ABN or business card on arrival). Buyers can invite one non-industry guest per day for $40 each (tickets available at venue).

To register your attendance, visit www.lifeinstyle.com.au/register



@life instyle



For media enquiries or further information, contact:  

Amanda Cummergen, Agent99 on 02 97790999 or amanda@agent99pr.com


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